Who is Greg Calloway?
Greg M. Calloway is an entertainment and marketing entrepreneur from the Washington DC area.
Greg was the winner of the first online reality show, “The Biz”, produced by AOL and Warner Music Group. “The Biz” is best described as the music business version of Donald Trump’s television program “The Apprentice”. On The Biz, Warner Music Group Chairman and CEO of US Recorded Music, Lyor Cohen, called the shots. The show also featured the late, great founder of Atlantic Records, Ahmet Ertegun, Elektra Records founder Jac Holzman, AOL EVP Kevin Conroy, former WMG EVP Kevin Liles, and multi-platinum recording artists TI, Jason Mraz, Panic at the Disco, Fall Out Boy, Paul Wall and James Blunt.
After The Biz, Greg co-founded a new venture called “Defient Entertainment”. As head of Defient, Greg was featured on the cover of Billboard magazine, HipHopWeekly, Allhiphop.com, and Element Magazine. While in the streets of Atlanta with B.o.B’s manager, B Rich, Greg met rapper Gucci Mane and pitched him as a signee to Todd Moscowitz (now CEO of Warner Bros). Greg also introduced the movie American Gangster to Atlantic Records, (Ti ended up landing a role in the movie) Greg wanted to produce the soundtrack but was ultimately beat out by Jay-Z and Diddy, “It was a Universal film and they were not going to give the soundtrack to WMG,” says Greg. Greg also helped developed talent that landed deals with Ti’s label Grand Hustle/Atlantic Records, and Jazze Pha’s imprint Sho Nuff. In 2007, Greg and his partner provided the financing to produce the 2nd Annual Ozone Magazine Awards/TJ’s Dj’s Music Conference in which Defient was the leading Title Sponsor. The awards was a huge success and aired several times on Viacom’s MTV. Shortly after, Defient was featured in DJ Khaled’s hit music video, “I’m So Hood,” along with T-Pain, Rick Ross, Trick Daddy, Plies, Cool and Dre, and Young Jeezy. This video aired numerous times on MTV and BET.
Early on in his music career, Greg co-founded and managed one of the most popular recording studios in the DC metro area, Titanium Productions. “I started taking trips to NY and that changed my life. During my first trip to NY we sold a track to Jive Records that went on Petey Pablo’s Gold selling album. Greg then went on to sell a track to 50 Cent for his Get Rich or Die Trying Soundtrack. When tracks weren’t selling he started A&Ring song. “Dino Delvaille, a VP at Sony at the time recognized my talent and got Young Buck and Game on two different records I brought him. The records ended up getting press in producer magazine Scratch,” says Greg.
Greg is a natural promoter. He produced live concerts featuring Multi Platinum selling entertainment mogul Jermaine Dupri and Gold recording artists The Lox, who were signed by Diddy to Bad Boy Records and featured on songs with the great Notorious B.I.G. In addition, Greg created a successful campaign for concert promotion company SRP Live and WPGC 95.5 FM called, “Open up for Ti.” It was a contest where local artists competed for a chance to open up for Ti and T Pain at GMU’s Patriot Center in Fairfax, Virginia.
Outside of the entertainment industry, Greg has help successfully market several Washington DC based companies. Some include mobile advertising firm Mobile Posse where Greg landed them clients such as Dominos Pizza, Allstate and introduced them to Dan Hesse, the new CEO of Sprint. In 2008, in partnership with Easterns and the Washington Redskins, Greg produced one of the most successful car shows on the east coast, Redskins Rides, (www.redskinsrides.com) which had a turn out of 5,000+ for a one day event. The owner of Easterns, Robert Bassam, dubbed Greg as the, “Idea Man,” and has worked with Greg on several marketing campaigns.